Marketing Services

POWER PLAY MARKETING What is marketing? Before you can start effectively marketing you need to understand who your market is, where they are, what they are looking at and how they are spending their money in the marketplace. Power Play Marketing Services work with your management team to determine what kinds of marketing are going to be best suited for your company. A lot of companies waste a lot of money on poorly designed and executed marketing plans. It all starts with identifying your market and planning your strategy. OUR MARKETING SERVICES INCLUDE: Consulting: Through our consulting, we will help your company plan and develop the most effective marketing strategies and programs. This strategic marketing will help keep your company ahead of its competition. We will help you to gain market share, increase sales, lower marketing costs, create a company image, and improve your visibility, making you stand out amongst your competition. Research: Through marketing research, we will identify marketing opportunities and any possible problems your company might encounter. We will do this by monitoring your marketing performance and help you improve your marketing effectiveness. We will measure the difference between your company’s actual and desired identity perceptions amongst the public and create the appropriate steps to implement improvement and increase your company’s current position and future intentions. Strategy: We will take your company’s limited resources and create the greatest marketing opportunities to increase sales. Centered on the key concept of customer satisfaction, we will create a sustainable competitive advantage for your company, allowing for dominance in a targeted market or niche. We will focus on your company’s product development, promotion, distribution, pricing, relationship management and work to identify your company’s marketing goals and how they will be achieved on an ideal timeline. Public Relations: We will provide you with individual exposure to your target audiences by using topics of public interest and news items, as well as providing your company with a third party endorsement (this means saving you money from direct fees). We will give your company the opportunity to speak at conferences, work with the media for you, as well as provide community relations, crisis management, customer relations, employee relations, publicity, speech-writing, and visitor relations —all vital to making your company’s public image excel. Public relations are key; they are intangible and will set your company apart from the rest in more than just advertising. Your company’s sales and marketing efforts will be increased through effective public relations. Direct Mail: Our direct mail marketing strategy can maximize results and minimize costs. We strive to deliver your company’s message to the right customer at the right time. We will design and develop the perfect direct mail strategy to appeal most effectively to your target market. Promotions: As one of the four elements of the marketing mix (product, price, promotion, and distribution), it is vital to have a promotional plan that will make your product or service more memorable than the rest. Promotions provide the perfect opportunity for the buyers and sellers to communicate and allow your company to influence, inform, or persuade your potential buyer’s purchasing decision in your favor. We will use personal selling, advertising, sales promotion, direct marketing, and publicity to promote your company’s product or service to your target audience. Creative and Graphic Design: Visual communications make all the difference in your marketing. Our creative and graphic design will provide your company with just what it needs to make the greatest impression on your customers and target audience. We will work with you to create just the right image for your product or service. Logos, name and image development, packaging design, direct mail and promotional design, art direction and design, interactive website design—we can provide you with all the creative and graphic design your company needs to excel. Branding and Identity: Because a product identity or brand image is the typical attribute one associates with a brand, it is important to create an image that will be memorable and cause the consumer to perceive the brand in the way the company would like to be perceived. We will help you build an effective brand name and image that will create a brand personality to make your target audience perceive your brand as a brand of particular interest. Website Design/Internet Marketing: Internet marketing requires a creative combination of design, development, advertising, and sales on the Internet. It includes marketing through the Internet, email, wireless media, as well as the management of digital customer data, and electronic customer relationship management systems. Our creative web designers will work with you to make the Internet marketing experience for both you and your customers as easy, interactive, and enjoyable as possible. Search Engine Optimization: We will improve both the volume and quality of traffic to your website through our search engine optimization. Rather than spending a great deal of money on companies such as Google to list your company’s website in the early portion of its searches, we will help your company appear earlier in search results--without the big price tag. We will also help your company make its website “search engine friendly” to optimize your search engine exposure. The earlier your website appears on search engines, the more exposure your company will receive. We will work hard to match your search results with the most ideal target market for your product or service. Corporate: A corporate identity of a company is usually seen through branding and the use of trademarks. We will help your company to create a corporate personality that the public feel they are a part of and can trust. Your company’s corporate culture makes a great impression on how the public perceives your brand. We will help your company use corporate marketing to not only increase its sales through advertising and other promotional techniques, but also by improving credit policies, product development, customer support, distribution, and corporate communications. Contact us now to get started.